Our strategic expertise
We deliver growth and go to market, brand and marketing strategy. Within this, we offer five core services.
Audit, Measurement & Market Sizing
We uncover unique opportunities for your brand by analysing your business, customers, and market.
To measure brand health externally and internally, we conduct brand audits on positioning, customer journey and experience, customer segmentation and profiling, and portfolio strategy.
Brand Strategy & Go-to-Market Planning
We define your brand's North Star: your unique purpose, what makes you special, and your role in the world.
We develop rigorous strategies that align with your business and brand objectives to drive growth.
Our creative execution blends insight and transformational thinking to deliver the essence, promise, positioning, and proposition of your brand, as well as its impact on stakeholders through experiences, products, services, and offerings.
Customer-journey & Brand Execution
We help you create innovative and customer-centric products, services, and experiences that connect with people in new and meaningful ways.
The key to a successful customer experience strategy is understanding your brand's unique positioning and proposition. Who are your ideal customers? What are their needs, wants, and pain points? How can your brand offer them something different, better, and more relevant?
A great customer experience is one where your brand's essence, promise, and values come alive across every touchpoint and interaction.
Activation, Engagement & Experience
We help your people understand and deliver on your brand promise through engagement, integration, and change management programs.
We also help you define a compelling internal brand and experience to attract and retain top talent.
To unlock the full potential of your brand, we embed it in the hearts, minds, and actions of your entire organization by integrating it with policies, processes, and procedures. We also work closely with your sales and marketing teams to help them raise their performance by redefining their focus, priorities, structure, and operations.
Brand Design, Creative & Expression
We develop core creative concepts that define and drive your brand's visual, verbal, and experiential executions and communications.
Strong brands have unique personalities, just like people.
They express themselves visually and verbally through their logo, visual identity, tone of voice, writing, photography, and imagery. The key to good design and creative expression is to be strategic and brand-focused across all channels and mediums.
Our brand-led approach
Our approach combines the three essential and interconnected elements of any business: Customers, Organisation, and Market Experiences.
Using these insights as our foundation, we help our clients set an ambitious and meaningful purpose.
We blend flexibility with focus, and relevance with value, so they can stay true to their purpose while adapting to the ever-changing market landscape.
Our process: 3 steps to success
At the heart of our brand offering is ABC, our holistic three-step strategic branding process designed to guide businesses through the rapid changes taking place in Indonesia and Southeast Asia.
Through ABC, we deliver a range of services, including research, insight, brand strategy, design, digital, brand alignment, employee engagement, market activation, and communications, to help businesses achieve brand visibility and impact.
ANALYSE
Identifying business, market and brand opportunities
Insight and Diagnosis
We identify opportunities you can dominate by understanding your business and market.
External Research
• Market research and analysis
• Qualitative and quantitative research
• Customer experience audit
• Trendspotting
Internal Research
• Internal communications assessment
• Internal focus groups and surveys
• Brand visioning workshop
Brand Audit
• Visual brand audit
• External communications audit
• Design thinking
Digital Audit
• Digital analytics
• SEO andSEM, UX and UI analysis
• Social Listening
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BUILD
Setting a new direction and reinventing your presence
Strategy and Design
We set your new direction and then activate your vision and purpose visually, verbally & experientially
Strategy Development
• Brand positioning and value proposition
• Brand naming and portfolio-architecture
• Communication strategy and messaging
• Events and Customer experience
Design & Expression
• Brand and visual identity system – logos, palette, imagery
• Packaging and retail design
• Brand communications design
• Environment and experience design
• Motion graphics and sensory branding
Employer Branding
• Employer and employee value propositions
• Corporate responsibility and sponsorship guidelines
• Brand governance and metrics
Digital Design
• Strategy, website and intranet
• UI and UX design
• Applications and mobile
• Social media and data/ analytics
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CHANGE
Delivering a brand-led transformation for your business
Activate and Engage
We bring your brand to life externally as well as internally through activation, communications and engagement.
Brand Activation
• Brand launch strategy and activation
• Brand management
• Brand measurement
Internal Branding
• Brand culture training and rallies
• Internal communications
• Employer/ employee brand engagement, alignment and activation
Brand Communications
• Brand guidelines, toolkits and metrics
• Communications design and production
• Merchandising and shopper marketing
• Environmental and wayfinding design
• Video and moving image design and production
Digital Activation
• UI, UX, SEO and SEM
• Social and digital advertising
• Digital brand guidelines
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