Our work

We keep it simple. We listen, we observe, we research. We learn as much as we can about your business and what success means for you.

A sound strategy is at the core of each and every project we deliver. And we’re measured on the results.

WE HAVE WORKED WITH...

AND MANY MORE.

Research | Insight | Experience Audit | Brand Visioning | Brand Positioning | Brand Strategy | Communications Strategy | Internal Branding | Internal Engagement | Brand Workshops | Training & Coaching | Employee Branding

AXIS TELECOMMUNICATIONS

Refocusing a fast-moving telecommunications brand

Read the story

Brand Audit | Research | Insight | Brand Positioning | Brand Strategy | Portfolio & Architecture | Communications Strategy | Marketing Strategy | Design & Expression | Identity & Logo | Internal Branding | Internal Alignment | Internal Engagement | Brand Workshops | Brand Activation | Training & Coaching | Employee Branding | Customer Experience

BALI HAI BREWERIES

Relaunching into Indonesia’s premium sector

Read the story

Research | Insight | Brand Positioning | Brand Strategy | Design & Expression | Packaging | Consumer Testing | Brand Activation

Bayer Indonesia

Repositioning & reframing an iconic health brand

Read the story

Brand Audit | Research | Insight | Experience Audit | Brand Visioning | Brand Positioning | Brand Strategy | Portfolio & Architecture | Communications Strategy | Marketing Strategy | Design & Expression | Identity & Logo | Packaging | Retail Design | Internal Branding | Internal Alignment | Internal Engagement | Brand Workshops | Brand Activation | Training & Coaching | Employee Branding | Customer Experience | Mentoring

MAXX COFFEE

Indonesia’s dynamic ‘Taste-for-Life’ coffee brand

Read the story

Research | Insight | Brand Visioning | Brand Positioning | Brand Strategy | Communications Strategy | Marketing Strategy | Design & Expression | Identity & Logo | Packaging | Retail Design | Internal Branding | Internal Alignment | Internal Engagement | Brand Workshops | Brand Activation | Training & Coaching | Customer Experience | Mentoring

MAXX CORNER

A whole new coffee drinking experience for everyone

Read the story

Brand Audit | Research | Insight | Brand Visioning | Brand Positioning | Brand Strategy | Portfolio & Architecture | Design & Expression | Identity & Logo | Packaging | Customer Experience

INDOSAT

Repositioning & focusing IM3 & Mentari

Read the story

Brand Audit | Research | Insight | Experience Audit | Brand Visioning | Brand Positioning | Brand Strategy | Portfolio & Architecture | Communications Strategy | Marketing Strategy | Design & Expression | Identity & Logo | Retail Design | Internal Branding | Internal Alignment | Internal Engagement | Brand Workshops | Brand Activation | Training & Coaching | Employee Branding | Customer Experience | Mentoring

LIPPO HOMES

A proposition of people not just developments

Read the story

Brand Audit | Research | Insight | Experience Audit | Brand Visioning | Brand Positioning | Brand Strategy | Design & Expression | Identity & Logo | Internal Branding | Internal Alignment | Internal Engagement | Brand Workshops | Brand Activation | Training & Coaching | Employee Branding | Customer Experience | Communications Strategy

EQUITY LIFE INSURANCE

Shaping the future with customers at the centre

Read the story

Research | Insight | Brand Visioning | Brand Positioning | Brand Strategy | Portfolio & Architecture | Communications Strategy | Marketing Strategy | Design & Expression | Identity & Logo | Internal Alignment | Internal Engagement | Brand Workshops | Brand Activation | Training & Coaching | Employee Branding | Customer Experience

Axiata

Telecoms driven by a Asian perspective, local touch

Read the story

Brand Audit | Research | Insight | Experience Audit | Brand Visioning | Brand Positioning | Internal Alignment | Internal Engagement | Brand Workshops | Training & Coaching | Employee Branding | Customer Experience

Cinemaxx

Bringing new experiences to Indonesian audiences

Read the story

Brand Audit | Research | Insight | Brand Visioning | Brand Positioning | Brand Strategy | Portfolio & Architecture | Design & Expression | Identity & Logo | Internal Alignment | Internal Engagement | Brand Workshops | Training & Coaching | Employee Branding

Agung Concern

Transitioning to a next generation iconic local brand

Read the story

Brand Audit | Research | Insight | Brand Visioning | Brand Positioning | Brand Strategy | Portfolio & Architecture | Communications Strategy | Marketing Strategy | Design & Expression | Identity & Logo | Retail Design | Internal Branding | Internal Alignment | Internal Engagement | Brand Workshops | Brand Activation | Training & Coaching | Employee Branding | Customer Experience

CENTRAL CIPTA MURDAYA (CCM) Group

Repositioning two iconic local brands (JIExpo & League Footwear)

Read the story

Brand Audit | Research | Insight | Experience Audit | Brand Visioning | Brand Positioning | Brand Strategy | Portfolio & Architecture | Design & Expression | Product Creation | Internal Alignment | Internal Engagement | Brand Workshops | Employee Branding

ARYADUTA HOTELS

Refreshing and engaging a leisure & hotel brand

Read the story

Brand Audit | Research | Insight | Experience Audit | Brand Visioning | Brand Positioning | Brand Strategy | Portfolio & Architecture | Communications Strategy | Design & Expression | Identity & Logo | Internal Alignment | Internal Engagement | Brand Workshops | Brand Activation | Training & Coaching | Employee Branding | Customer Experience

THE TIME PLACE

Reframing a retail experience from transaction to engagement

Read the story

Brand Audit | Research | Insight | Experience Audit | Brand Visioning | Brand Positioning | Brand Strategy | Portfolio & Architecture | Communications Strategy | Marketing Strategy | Design & Expression | Identity & Logo | Internal Branding | Internal Alignment | Internal Engagement | Brand Workshops | Brand Activation | Training & Coaching | Employee Branding | Customer Experience | Social Media

VIVERE GROUP & RETAIL

Pivoting an iconic Indonesian lifestyle retail brand

Read the story

Brand Audit | Research | Insight | Brand Visioning | Brand Positioning | Brand Strategy | Marketing Strategy | Design & Expression | Identity & Logo | Internal Alignment | Internal Engagement | Brand Workshops | Training & Coaching | Communications Strategy

Bali International Park

Creating an integrated living, lifestyle & commercial concept

Read the story

Research | Insight | Brand Visioning | Brand Positioning | Brand Strategy | Design & Expression | Internal Engagement | Brand Workshops | Training & Coaching | Communications Strategy | Marketing Strategy

DALI HOTEL

Engaging the millennial business traveller

Read the story

Research | Insight | Brand Visioning | Brand Positioning | Brand Strategy | Portfolio & Architecture | Naming | Design & Expression | Identity & Logo | Packaging | Brand Activation | Training & Coaching | Communications Strategy | Marketing Strategy

EL DIABLO BEER

Repositioning a premium beer into the club sector

Read the story

Research | Insight | Brand Visioning | Brand Positioning | Brand Strategy | Design & Expression | Identity & Logo | Internal Alignment | Internal Engagement | Brand Workshops | Training & Coaching | Communications Strategy | Marketing Strategy

JIMBARAN HIJAU

Bali’s new living & lifestyle brand

Read the story

Research | Insight | Brand Visioning | Brand Positioning | Brand Strategy | Communications Strategy | Marketing Strategy | Design & Expression | Identity & Logo | Internal Branding | Internal Alignment | Internal Engagement | Brand Workshops | Brand Activation | Training & Coaching | Mentoring

LIPPO URBAN HOMES

A whole new living experience for everyone

Read the story

Brand Audit | Research | Insight | Brand Positioning | Portfolio & Architecture | Communications Strategy | Design & Expression | Identity & Logo | Packaging | Brand Activation

TELKOMSEL T-CASH

Defining a digital e-money brand for Gen-Z

Read the story

Let's talk today